"Men act upon the world, and change it, and are changed in turn by the consequences of their action."
"I can train ANY behavior that the animal is physically and mentally capable of doing."
"In my experience, the skepticism about the adequacy of behaviorism is an inverse function of the extent to which they understand it."
"Be a splitter, not a lumper"
"Training is a mechanical skill."
"Care enough to chart!"
"Organisms do not misbehave."